For this weeks' blog, we are to write about different target audiences for retail stores. I did not really know where to start with this, seeing as there are so many different markets. I decided that I would focus my energy into a target market that I am interested in and think is underrepresented: plus-size women.
This is a subject that I have spent a lot of time thinking about. The majority of people in this country are overweight, yet when I walk around the mall or a shopping center, the majority of stores appeal to people who are under a size 14. I can only name a couple of stores that are exclusively plus-size but I can name probably 10 stores that appeal only to women within sizes 0 and 14. I think that it is important to represent real women in fashion because it provides people with a realistic beauty standard. I also think that it is unfair that women who wear larger sizes do not have nearly the selection of cute and trendy clothing that other women do. I feel like people are getting bigger and clothing is getting smaller.
It is very important to appeal to such a large audience because there or more people buying things. There are more overweight people now so I feel like the retail industry needs to be moving at the same pace.
Friday, February 13, 2009
Wednesday, February 4, 2009
More about Target...
So last week we posted about our favorite retailer and why we liked them so much. This week, we are posting some information on that retailer.
I did some research about Target and found out some things I did not know. For example, Target was founded in 1902 by a man named George Dayton. He had a six-story building built in Minneapolis and convinced a local department store owner to move into his building. Instead of simply moving into the building, he retired and sold his interest in the company to Dayton, who changed the company's name to Dayton's Dry Goods Company. In 1910, the company name changed to Dayton Company. It lasted that way for 46 years when, in 1956, it opened the world's first fully-enclosed shopping center.
The first 'Target' opened in 1962 in Minnesota. The company wanted to seperate 'Target' from their department store so they named it something completely different.
Throughout the last 47 years, 'Target' has expanded vastly. At this point, there are almost 1500 'Target' stores throughout the country. The company has also expanded to include 'Supertarget', which is basically a grocery store combined with a regular 'Target' store.
most information found at: http://en.wikipedia.org/wiki/Target_Corporation
I did some research about Target and found out some things I did not know. For example, Target was founded in 1902 by a man named George Dayton. He had a six-story building built in Minneapolis and convinced a local department store owner to move into his building. Instead of simply moving into the building, he retired and sold his interest in the company to Dayton, who changed the company's name to Dayton's Dry Goods Company. In 1910, the company name changed to Dayton Company. It lasted that way for 46 years when, in 1956, it opened the world's first fully-enclosed shopping center.
The first 'Target' opened in 1962 in Minnesota. The company wanted to seperate 'Target' from their department store so they named it something completely different.
Throughout the last 47 years, 'Target' has expanded vastly. At this point, there are almost 1500 'Target' stores throughout the country. The company has also expanded to include 'Supertarget', which is basically a grocery store combined with a regular 'Target' store.
most information found at: http://en.wikipedia.org/wiki/Target_Corporation
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