Target Audiences

For this weeks' blog, we are to write about different target audiences for retail stores. I did not really know where to start with this, seeing as there are so many different markets. I decided that I would focus my energy into a target market that I am interested in and think is underrepresented: plus-size women.

This is a subject that I have spent a lot of time thinking about. The majority of people in this country are overweight, yet when I walk around the mall or a shopping center, the majority of stores appeal to people who are under a size 14. I can only name a couple of stores that are exclusively plus-size but I can name probably 10 stores that appeal only to women within sizes 0 and 14. I think that it is important to represent real women in fashion because it provides people with a realistic beauty standard. I also think that it is unfair that women who wear larger sizes do not have nearly the selection of cute and trendy clothing that other women do. I feel like people are getting bigger and clothing is getting smaller.

It is very important to appeal to such a large audience because there or more people buying things. There are more overweight people now so I feel like the retail industry needs to be moving at the same pace.